Social Media Manager
ROLE: Social Media Manager
POSITION: Full-Time
REPORT TO: SVP, Global Marketing & Business Development
LOCATION: Dumbo (Brooklyn), NY
SALARY RANGE: $75,000 - $95,000 Annual depending on experience / level
ABOUT VIOLETTE_FR:
VIOLETTE_FR was founded by makeup artist and beauty expert Violette, with the mission of celebrating individuality, creativity, and self-expression – balancing au natural minimalism with bold statements to express every beauty mood. Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients.
VIOLETTE_FR is available online at violettefr.com; select retailers in the US, FR, UK, BE, AUS, NZ; and is a proud member of 1% for the Planet.
ROLE DESCRIPTION:
VIOLETTE_FR is seeking a strategic, socially-native, and creative thinker who will be responsible for developing and implementing social media strategies across key channels to deliver on business goals and KPIs. The Social Media Manager should be adept at juggling multiple activation priorities, be highly organized and proactive in their approach, with a positive, team-oriented attitude. The position requires a strong creative storyteller with a genuine passion for beauty and a proven ability in scaling social media channels and cultivating highly engaged communities.
A successful candidate must possess a strong desire to work in a fast-paced creative environment, can flex to the business needs in real time, and is excited to propel VIOLETTE_FR on its accelerated growth trajectory. This is both a strategic and hands-on role with the opportunity to drive highly impactful and visible results for the business.
RESPONSIBILITIES:
- Help develop and execute the social media plan across key channels to increase brand awareness, audience, engagement, reach, affinity, and conversion
- Serve as the day-to-day contact for our TikTok agency, working closely on strategy, production, approvals, and optimizations
- Scale social media presence and effectiveness on underpenetrated channels like Pinterest, Facebook, and YouTube
- Inspire social-first creative content ideas and compelling storytelling that embody the brand pillars while driving relevance and fostering community engagement
- Help build social media calendar to support new product launches, core repromotes, brand campaigns, UGC, and evergreen content across all channels
- Brief Creative and Copy teams with clear objectives and creative insights while managing schedule for timely approvals and posting
- Have the pulse on all things social media and serve as the thought leader, sharing best practices, platform updates, new tools, emerging trends, and competitive references
- Lead daily inbound and outbound community management to increase brand engagement and sentiment, collaborating with Customer Care on direct response issues
- Report on weekly/monthly channel KPIs, content insights, and community commentary with thorough analysis and thoughtful recommendations
YOU ARE:
- 3+ years of related work experience in social media management
- Background in beauty, luxury, and/or wellness preferred
- Ability to execute in the short-term while simultaneously developing long-term strategy, seamlessly balancing priorities
- Thrives in a nimble, agile, “roll up your sleeves” environment while maintain high standards for execution
- Exceptional collaboration, communication, and interpersonal skills
- Must be a self-starter, a problem-solver, highly organized, and detail-oriented
- Proficient with Keynote and Google Documents
- Must be able to work from Brooklyn (Dumbo) Headquarter Office 4 days/week