INTRODUCING:
BISOU BALM MON CHÉRI
The cult-favorite Bisou Balm collection expands with a new shade that strikes the perfect balance between warmth and sophistication—Mon Chéri. A fresh brown-red with hints of yellow for warmth and a touch of black, Mon Chéri is a universally flattering, natural-looking, yet bold shade. The campaign, shot at the iconic Hotel Chelsea in New York, embodies the spirit of dreaming big and living unapologetically.
THE INSPIRATION
“Mon Chéri is inspired by the color of a chocolate and cherry candy from my childhood. It is the perfect blend of sophistication, warmth, and freshness—offering a natural yet bold hue that suits all complexions. I like to think of it as the big sister to Bêtise—like your lips, but more saturated and elevated. It embodies my philosophy of transcending age and style, celebrating unapologetic self-love and confidence.”
— Violette
THE 'BOUCHE MORDUE' EFFECT
Bisou Balm was created to mimic the quintessentially French, just-bitten lips technique. Its unique formula blends seamlessly into the lips, delivering a subtle blurring effect and hydrating matte finish. Swipe once for a natural flush or build for more color payoff. For a volume-enhancing effect, apply along the pigment line, just above the natural lip line.
