SUSTAINABILITY

VIOLETTE_FR is made with love for our products, for our planet, and, above all, for you.

NOTE FROM VIOLETTE

"I always want VIOLETTE_FR to represent progress and we are part of a global movement to reduce waste and emissions created by the beauty industry. This comes from a personal passion driven by my upbringing, motherhood, and years of experience with countless beauty products, and it’s work I’m incredibly proud of. We are committed to sourcing and using environmentally-responsible materials, from the sustainable harvest of natural ingredients to packaging made with post-consumer recycled material. We pledge to continuously make improvements and advance the VIOLETTE_FR sustainability profile. We also ask that you join us and share your ideas on how we can improve."

CERTIFICATIONS & PARTNERSHIPS

VIOLETTE_FR is deeply committed to progress within our brand and across the beauty industry, and will continue to listen, research, revisit, and innovate so that our impact continues to improve whenever possible. Within five years, our goal is to finalize certification across priority categories and organizations: Vegan certified, Climate neutral certified, B-Corp certified.

  • LEAPING BUNNY CERTIFIED

    Being Leaping Bunny certified means committing to cruelty-free and vegan practices in making cosmetics and household products. This certification ensures that we do not test on animals or through our suppliers. This promise extends even to foreign markets, where they make sure no animal testing is done for regulatory purposes.

  • 1% FOR THE PLANET

    With every purchase of a product from VIOLETTE_FR, we automatically give one percent of revenue to leading sustainability organizations through our partnership with 1% for the Planet. As a company, we feel strongly that consistent giving to highly skilled organizations is critical to countering global climate change.

  • PACT COLLECTIVE

    VIOLETTE_FR is an official member of the Pact Collective - a nonprofit collective that strives to reduce packaging waste in the beauty industry. We discard our damaged, expired, and unusable products through this nonprofit which then finds a way to recycle them properly. To discard your own products, go directly to Pact Collective! 

  • WOMEN'S EARTH ALLIANCE

    Women’s Earth Alliance believes that when women thrive, the Earth thrives. The VIOLETTE_FR x WEA partnership aims to promote female empowerment and leadership, while addressing pressing environmental and social issues.

  • ONE TREE PLANTED

    We strive to help offset our carbon footprint by funding forest conservation projects through the One Tree Planted. Last year, we helped plant 21,024 trees in Ontario, Canada.

    Primary Packaging

    We have a duty to reduce waste. At VIOLETTE_FR, we hand select every single component of our packaging with environmental impact top of mind and we’re frequently revisiting what we can do better. With every new product we look for opportunities to improve the footprint of any component we can. Here we’ve outlined details for each product.

    Secondary Packaging

    The VIOLETTE_FR shipping boxes, internal notecards, and product outer boxes are all recyclable paper (even the cardboard boxes with ink designs on the inside). We use FSC Certified paper and water-based soy ink on all boxes, both shipping and packaging. Our notecards are made by a local Brooklyn artist.

    How to Recycle

    Discover our refillable options for Frange Puff dry shampoo and Boum-Boum Milk 3-in-1 skincare spray.

    To discard products, we suggest using Pact Collective. Pact is a nonprofit collective that collects hard-to-recycle beauty products and finds a way to recycle them properly.

    Our Goals for a Better Future

    VIOLETTE_FR is deeply committed to progress within our brand and across the beauty industry, and will continue to listen, research, revisit, and innovate so that our impact continues to improve whenever possible. Here are our goals moving forward: 

    • Quantify the environmental impact of our packaging with a life cycle assessment
    • Continue to prioritize sustainable and certified materials across our packaging
    • Develop more refillable innovations for our products

    Ingredient Glossary

    Our chemists take great care to create effective, beautiful formulas using as many sustainable ingredients and ethical suppliers as possible. Here we are sharing details about key ingredients with responsible sourcing and/or reduced carbon footprint. It is a core value of VIOLETTE_FR to update and improve our formulas and packaging whenever possible, so you may notice this list grows and evolves with time.

    Our Goals for a Better Future

    VIOLETTE_FR is deeply committed to progress within our brand and across the beauty industry, and will continue to listen, research, revisit, and innovate so that our impact continues to improve whenever possible. Here are our goals moving forward: 

    • Continue to prioritize product development within the EU safety and sustainability standards
    • Work closely with our vendor partners to advance ethical and responsible sourcing of our raw materials / ingredients.
    • Reach 100% alignment with our Product Blacklist by 2025.

    EMPLOYEES & COMMUNITY

    Our team and community are hands-on with our sustainability initiatives. At least twice a year, the VIOLETTE_FR team aims to participate in volunteer days addressing local environmental issues. We also aim to formally incorporate community members and feedback into future sustainability planning.

    • GOWANUS CANAL CONSERVANCY

      Our team organized a volunteer day with Gowanus Canal Conservancy on May 10th, 2024, where we potted up native plants in their nursery, gardened in native plant gardens, and created soil mixes using compost.

    • FABSCRAP

      Our team partnered with FABSCRAP in Brooklyn on June 2nd, 2023 to sort through 262 pounds of fabric that can be repurposed and recycled.

    • CITY GROWERS

      Our team partnered with City Growers on November 17th, 2023 to prepare soil for the winter, create compost and construct beehives!

    • CLEANUP IN DUMBO, NY

      Our team organized a cleanup in DUMBO, Brooklyn on September 30th, 2022 to clean up discarded waste. We partnered with Barrel Bag to responsibly recycle and discard trash. We recycled 7,293 cubic inches of waste!